Probate Case is ClosedProbate Case is OpenSell Inherited House with Roger Sells Ohio House June 19, 2024

Marketing Plan for an Inherited Property in Central Ohio


A marketing plan for an inherited property  is a must to achieve the best results. Selling an inherited property can be an emotional and complex process. This plan includes professional photography, online listings, direct mail campaigns, and open houses to showcase the property to interested buyers. Coldwell Banker Realty, with the expertise of Roger Sells Ohio House, will manage this process. For properties needing repairs, Roger Sells Ohio House can either sell the property as-is or manage the construction process through established relationships.

Step-by-Step Checklist

Step 1: Initial Property Assessment

Task: Conduct a thorough assessment of the property to determine its current condition and identify necessary repairs.

  • Hire: A professional inspector to evaluate the property.
  • Evaluate: Repair costs and decide whether to sell as-is or make repairs.
  • Estimate: The potential market value post-repairs versus as-is.

If the property needs work? Lets Talk – Click Here 

Step 2: Professional Photography

Task: Capture high-quality images to showcase the property.

  • Hire: A professional real estate photographer.
  • Schedule: The photoshoot once the property is clean and staged.
  • Receive: Edited photos ready for online and offline marketing.

Step 3: Online Listings

Task: Create compelling online listings to attract potential buyers.

  • Platforms: List the property on MLS, Zillow,, and Coldwell Banker Realty’s website.
  • Details: Include high-quality photos, a detailed description, and essential property information.
  • Keywords: Use relevant keywords to improve search engine ranking (e.g., “marketing plan for an inherited property”).

Step 4: Direct Mail Campaign

Task: Reach potential buyers through targeted direct mail.

  • Design: Create visually appealing postcards and flyers.
  • Target: Identify the target audience in the local area.
  • Distribute: Send out the direct mail to the targeted mailing list.

Step 5: Open Houses

Task: Host open houses to showcase the property to interested buyers.

  • Schedule: Plan dates and times for open houses.
  • Prepare: Clean and stage the property for each open house.
  • Promote: Advertise the open house through online listings, social media, and direct mail.
  • Host: Welcome visitors, provide property tours, and answer questions.

Step 6: Repairs and Renovations (if applicable)

Task: Manage necessary repairs and renovations to increase property value.

  • Contract: Hire trusted contractors through Roger’s established relationships.
  • Oversee: Monitor the progress of repairs and renovations.
  • Inspect: Ensure all work meets quality standards and is completed on time.

Step 7: Social Media Campaign

Task: Utilize social media platforms to reach a broader audience.

  • Create: Engaging content including photos, videos, and property details.
  • Platforms: Post on Facebook, Instagram, Twitter, and LinkedIn.
  • Engage: Respond to comments and inquiries promptly.

Step 8: Email Marketing

Task: Inform potential buyers and interested parties about the property through email.

  • Collect: Build a list of potential buyers and real estate agents.
  • Design: Create informative and visually appealing emails.
  • Send: Distribute emails with property details, open house dates, and contact information.

Step 9: Follow-Up

Task: Follow up with interested buyers after open houses and inquiries.

  • Contact: Reach out via phone calls, emails, or direct messages.
  • Provide: Additional information and answer any questions.
  • Negotiate: Work on offers and counteroffers.

Step 10: Closing

Task: Manage the closing process to ensure a smooth transaction.

  • Coordinate: Work with title companies, inspectors, and attorneys.
  • Prepare: Ensure all documentation is complete and accurate.
  • Final Steps: Guide the seller through the final steps of the sale.

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Selling an inherited property requires a well-structured marketing plan to maximize exposure and attract potential buyers. By following this comprehensive checklist, Coldwell Banker Realty, led by Roger Sells Ohio House, ensures that the property is showcased effectively, whether it’s sold as-is or after necessary repairs. This strategic approach helps heirs navigate the selling process smoothly and achieve the best possible outcome.